Why does creative content matter in mobile advertising?
In 2010, Steve Jobs said that 'mobile ads suck' and according to him, they needed to be more creative and engaging for the audience. While some brands have successfully caught up with demand, some are still struggling. Before we get down to the nitty-gritty of mobile advertising and the importance of creative ads, let's understand what is mobile advertising.
What is mobile advertising?
Ads and campaigns that are focused on mobile users and devices like smartphones, tablets, or wearable devices. They may appear within apps, on social media platforms, and even while browsing through mobile responsive websites for content. As per a recent study published in 2019, it was indicated that the mobile CPC was 24% lesser than desktop clicks. When it comes to conversion, 35% of mobile and tablet shoppers purchase products online versus 15% of desktop users.
There's no doubt that mobile responsive websites and mobile apps are leading the online world. For every organization, it has become imperative to take a mobile-first approach. Marketers and creatives must collaborate together to tell a story that connects with the users. Every creative online must inspire users to create awareness, consideration, and conversion. There are several different sizes, formats, and techniques that keep evolving in the world of mobile advertising. As creatives are changing substantially, marketers and creatives have more opportunity to experiment and explore. Most creatives often forget the importance of creating content and creatives that are dedicated to the platform. Some tend to resize and reuse the print ads on mobile platforms. We are not saying that it will fail to get the attention, but it may not be as impactful as you would want your advertising to be. As expert content creators in Charlotte, we have some recommendations and tips for you. Before we take a deep dive and understand why mobile-specific creatives are important, let's take a look at the type of creatives that work well for mobile advertising.
Best three types of creatives that perform well on mobile.
Mobile advertising solutions are based on several factors, mainly the marketing strategy, the channel being used, and the suitability to the sector. Depending on the objective, formulate a creative solution that can drive traffic. Here's a list of the top preferred and best performing mobile advertising formats to consider:
1. INTERSTITIAL MOBILE ADVERTISING
You may have noticed full-screen videos that are placed during app transitions, they are called interstitial mobile advertising. There is a natural transition without disrupting the users' activity flow. If you are looking for content creators who can create interstitial mobile ads with high click percentages, we have the solution for you.
2. VIDEO ADVERTISING
The world of video advertising on social media platforms alone has crossed over $4 billion. For instance, product videos and quick teaser snippets tend to outperform on mobile platforms. Especially if the content is well thought through and is a thumb stopper. The audio and visuals don't have to be loud, as long as it is creative and crisp. If you are looking for videographers or content creators in Charlotte, Starks Media has the solution.
3. GAMIFIED MOBILE ADVERTISING
Interactive video or rich media advertisements that engage the users are great to generate interest. Gamified mobile ads can help you capture customer data and give them a sneak peek of what your services are all about.
Undoubtedly, video advertising is the crowd-pleasers and has the highest engagement amongst all the other types of mobile ads. They tend to drive 7.5 times more CTR than that of display ads.
Why is it important to have creative content for mobile ads?
Creatives for mobile advertising must be attention-grabbing and engaging, not annoying. These are some of the key reasons why you must have creative content for your mobile ads:
The digital space these days is packed with ads and information. Audiences tend to scroll through the digital content until they see something that's intriguing. As a brand, it's imperative to break through the noise and create an ad that's thumb-stopping.
Don't be afraid to disrupt the experience. Work with experienced content creators like ourselves to show consumers something they have never seen before. Always hold high standards for your mobile advertising.
Video advertising is the current trend in paid media strategy. They perform better than static ads and drives higher click through's. Video ads tend to garner more engagement and stands out amongst the ad clutter.
Intrigued to learn more? Here’s an interesting read by Facebook for business.Over the years mobile advertising has had digital backlash because several brands have disrupted the user experience. But, if you have strategized it right with expert content creators, it will drive the desired ROI on your ads. Once you have established the objectives, chosen your target audience, the campaign length, and the ad format, it's all about designing the ads that fit the targeted devices. As a professional video production agency based in Charlotte, we are fully capable of meeting your business requirements and deliver on video creatives that drive your ad objective. Reach out to Starks Media and consult with our team of experts to help you plan an effective video advertising strategy for mobile platforms.