5 Advantages of Corporate Video Production

If you are a marketer, you probably need no introduction to corporate videos. There was a time when video marketing was considered to be a luxury element in your marketing strategy, but not anymore. A recent study published by Cisco claimed that in 2022, 82% of the global internet traffic is expected to come from video streaming and downloads. Whether you are a start-up or an established business, corporate videos are imperative to showcase your brand and engage your consumers online. 

Benefits of corporate brand video

1. SHOWCASE YOUR PRODUCTS AND SERVICES CREATIVELY

Engage your online audience with a creative display of products and services in your corporate video. There are several ways to convey your brand to the customers. No matter what your brand tone of voice might be, Starks Media, one of the best video production company in Charlotte, can help you plan and script your video right. Since videos are a highly engaging mode of communication, it's easier to create awareness about your products and services using a corporate video.

2. CONVERTS CLIENTS

When you have a corporate video embedded on a landing page, the conversion rates increase. They are 80% more likely to convert in comparison to a boring wordy landing page. Corporate videos will engage your website visitors and convert them into your clients. Believe it or not, videos have a great impact on the customers purchasing journey online. 

3. TELL A STORY ABOUT YOUR BRAND

A corporate video is a great medium to communicate what your brand represents. With the help of an experienced video production team, you'll be able to prepare a storyboard that is sure to capture the attention of your viewers online. Use your corporate video to tell your brand story and the benefits of using your products. Consumers absorb information in a video much faster than text as they are easy on your eyes, and there is a higher brand recall.

4. BETTER SEO RANKINGS

Corporate and educational videos are a favorite content choice for search engines. Videos tend to be the top results on search engines like Google and Bing. If you have a landing page with a corporate video optimized with transcriptions and tags, they are 53% more likely to appear on the first page of Google search. 

5.ENGAGING CONTENT FOR SOCIAL MEDIA

Corporate videos must be an essential part of your content marketing strategy. Create a compelling video about your brand and share it with your followers on social media. It will help you drive traffic to your website, create content engagement online and educate your consumers on social media platforms too. With the mobile-first strategy, make sure your videos are optimized for mobile devices too.  

While these are the advantages of creating a corporate video, in reality producing one can be a daunting task. You must have a professional and creative video production company by your side to help you create a corporate video that converts. Always work with content creators that cater to your brand needs. At Starks Media, we understand the world of video marketing like no other. We will help you bring your ideas to life and drive ROI for your business.